Why Is a Gift so Important?

Some statistics

New statistics from Statistics Sweden* show that
- 88 % of the Swedish population feels positive or very positive about receiving a gift
- 71 % of the Swedish population thinks that a gift first and foremost is a sign of appreciation
- 79 % thinks that receiving a gift from their employer is a positive or very positive experience
- 39 % feel more motivated to really work hard and do their best when they receive a gift from their employer
 * Source: Gifts – when, where, how and why (Kosta Förlag)